The sales of television sets increased in Bangladesh ahead of the FIFA World Cup 2010 which will begin on June 11 in South Africa.

The electronic retailers see the World Cup tournament as a unique opportunity to raise their sales as more customers will purchase television sets to watch the upcoming sporting extravaganza.

Muhammad A Manhan, senior manager of the M K Electronic store, told Xinhua that more customers are showing their interest in buying a new or a better television due to the World Cup.

“For the World Cup, our LCD television selling is going up. And we are expecting to sell more when the World Cup starts,” he said.

Manhan said they usually sold four to six television sets everyday, but now, the number increased to 7 to 10.

He said people can only watch the World Cup matches once in every four years, so the customers are focusing on bigger and high-quality television sets like LCD, Plasma and LED televisions although they are very expensive.

The senior manager said that their store has launched a promotion campaign to boost the sales of television sets ahead of World Cup. Consumers can get special discounts ranging between 300 taka (4.29 U.S. dollars) and 100,000 taka (1429 U.S. dollars) depend on the size and brand of the televisions.

Murad Khan, a businessman who was selecting LCD television set in the store, told Xinhua that he is a big football fan, so he plans to buy a high-quality television to better enjoy the world’s premier soccer event.

He said: “World Cup is ahead to us. Bangladesh is in World Cup fever. So we are buying a lot of latest television like LCD, LED, etc. For a big one I have come to buy. That’s why I am here.”

Anwarul Islam, manager of Butterfly Electronic company, said their sales of televisions have nearly doubled ahead of World Cup.

He added that the sales would peak during the first week of June when most middle income people will start buying.

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